YouTube Kids

18th Jun 2025

This guide examines YouTube Kids, a child-friendly version of the video-sharing giant, and explores the risks that may still persist despite the platform’s safety-focused design.

YouTube Kids promises a safe, child-centric experience with colourful visuals, age-filtered content, and robust parental controls. Designed to appeal to younger viewers, the app has grown rapidly, being used by tens of millions of children worldwide. But is it as safe as it seems? 

Despite YouTube Kids’ safeguards, reports have highlighted worrying issues, such as inappropriate content slipping through filters, subtle advertising, and the use of manipulative design to keep children engaged. Our guide explores how to navigate these pitfalls, offering practical advice for making sure children get the most from the platform – without the risks.

Youtube kids page

What-Parents-Educators-Need-to-Know-about-YouTube-Kids.pdf